Bright crystals coquet with premium alcantara, soft leather clings tenderly around your wrist, opulent feathers call for the red carpet: Swatch’s latest Glam Collection boasts with haute couture attributes. As exclusive as this new addition, Swatch Glam is only available in 23 flagship stores across 17 countries and in very limited quantities. Expansive varieties of sophisticated and playful accessories leave endless opportunities to personalize and complete your style to perfection. Should the pink natural feathers be worn on the watch or the ear? Shall the leather cuffs tonight
perform as bracelets or as a timekeeper? Dark purple or light blue straps for the wrist? Whatever the look, it will make you look GLAM!

As extravagant as this collection, the gender-fluid drag queen Sasha Velour is one of the faces of Swatch Glam. The New York-based performer captures the public with her smart and bold looks, creating space for people to be their true selves, see life with a different angle and not take it too seriously – just as Swatch.